Helping football coaches AND SUPPORT STAFF build trust WITH THEIR ATHLETES SO THE TEAM CAN GAIN A COMPETITIVE ADVANTAGE.

When coaches lead with trust, players give them everything else, and programs build cultures that win long after the scoreboard resets.

Every coach wants players who buy in, stay committed, and play for each other.

But today’s athletes are different. The real problem isn’t effort or talent; it’s a lack of trust. I help football coaches close that gap by showing them how to lead with trust first through consistency, care, and clear communication.

I teach lessons I learned from being part of high school, Division I college, and NFL teams that went from years of losing to building winning cultures. When coaches lead with trust, players give them everything else, and programs build cultures that win long after the scoreboard resets.

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About Yves

Hi, my name is Yves Batoba, and I am an Author, Speaker, and Founder of a startup that helps athletic programs with funding for their teams.

Years ago, I experienced the transformation of being part of football teams that went from years of losing to finally building winning cultures. It opened my eyes to the power of trust; how it can unite a locker room and change the trajectory of an entire program.

I now know firsthand what it’s like to fight for buy-in when those you lead have stopped believing, and this is why I speak to football coaches and athletic leaders.

My goal is to help coaches forge high-trust relationships with their athletes so that they can create player-led cultures that win on and off the field.

When I’m not speaking, you can find me training for marathons, spending time with my family, or breaking down leadership lessons hidden in sports and business. I look forward to connecting and being part of your next event so that, together, we can build the kind of trust that turns good teams into great programs.

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YVES Talks

When coaches lead with trust, players give them everything else, and programs build cultures that win long after the scoreboard resets.

The Buy-In Blueprint: A New Playbook for Coaches in this Era

Today’s athletes won’t follow authority blindly, and old coaching methods no longer guarantee buy-in. In The Buy-In Blueprint, Yves shows coaches how to earn trust, inspire commitment, and create a locker room where players buy in because they want to, not because they have to.

Drawing from his experience on high school, Division I college, and NFL teams that turned losing seasons into winning cultures, Yves provides actionable strategies for connecting with players, building credibility, and leading in a way that creates long-term success on and off the field.

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Culture Wins: How To Use Team Culture as a Competitive Advantage

Winning programs start with coaches who show up fully for themselves and their families. In Culture Wins, Yves teaches football coaches how to build high-trust, player-led cultures without sacrificing their own well-being.

Drawing from his experience on high school, Division I college, and NFL teams that went from losing to winning, he shares practical strategies for aligning leadership, setting boundaries, and modeling accountability. Coaches will leave with tools to cultivate teams that consistently outperform expectations while creating balance and sustainability in their own lives.

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